We live in the “age of hype,” where followers, likes, and viral clips are currency. Attention is the commodity, and big headlines or outlandish claims dominate the feed. Some of it is smart marketing, most of it is noise.

I’ve never been one to chase the spotlight. My instinct is to work quietly, maximize my skill set, and let the results speak. But over time, I’ve learned that operating in total silence isn’t always the highest use of purpose. If your goal is to be a lighthouse, eventually the beam will travel far enough to be noticed—whether you’re trying to be seen or not.

FOG HORNS VS. LIGHTHOUSES

In today’s culture, we have a surplus of fog horns—loud, repetitive signals that may alert people, but don’t necessarily guide them anywhere meaningful. Fog horns serve a purpose, but they can’t provide clear direction.

Lighthouses, on the other hand, offer clarity and safety. They pierce through confusion and guide people to shore. But lighthouses require more energy, more consistency, and more purpose to maintain. When the seas get rough you need more than sound… you need light.

WHY I CHOOSE TO BE A LIGHTHOUSE

Light and sound are both forms of energy, but light can carry far more data and travel faster and farther. High-intensity light demands more from the source—but that’s what makes it effective.

I don’t make noise; I prefer to guide, illuminate, and provide real value. Chasing hype often leads to hollow victories. Chasing meaningful goals—executing small steps consistently—creates undeniable impact.

When your work produces results, you don’t have to announce your worth. People can see it. And when they see it clearly, they will seek you out.

ATTRACTING THE RIGHT PEOPLE

I don’t want to collect passive followers. I attract implementers, doers, and people who challenge themselves daily. The kind of people who add to the light, not drain it.

When you collaborate with others who are driven by meaning, your combined impact multiplies. You don’t just illuminate your own path—you help entire communities navigate through darkness.

FINAL THOUGHT

Words matter, but deeds carry further and leave a deeper mark.

“Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven.” — Matthew 5:16

— Early Boykins III